About the Role
Position: Marketing & Communications specialist
Department: All school
Reports to: Director general
Location: International American School of Cancun
Employment Type: Full-Time
Language: English/Spanish
Job Overview
The Marketing and Communications Coordinator is responsible for developing, implementing, and managing the school’s internal and external communications, brand presence, and community engagement. As the school’s first dedicated marketing hire, this role will establish systems, processes, and messaging that clearly communicate the school’s mission, academic strengths, and values to current and prospective families.
This position works closely with school leadership to ensure consistent, professional, and accurate communication across all platforms, supporting enrollment, retention, and community trust.
Key Responsibilities
Develop and maintain consistent school messaging and brand identity.
Manage and create content for the school’s website, newsletters, and social media platforms.
Support enrollment efforts through marketing materials, campaigns, and events.
Document school life through photos, videos, and stories (events, academics, community activities).
Coordinate communication calendars and ensure timely delivery of content.
Support school leadership with presentations, announcements, and official communications.
Family Support and Communication
Ensure families receive clear, timely, and professional communication.
Support internal communication systems (emails, newsletters, announcements).
Collaborate with administration to communicate academic programs, events, and policies.
Help strengthen the sense of community and trust between the school and families.
Program Administration
Establish and maintain communication workflows and documentation.
Track marketing activities and basic performance indicators (engagement, inquiries, visibility).
Maintain organized archives of content, media, and branding materials.
Follow school policies related to confidentiality, student privacy, and approvals.
Collaborate with leadership on long-term communication and enrollment strategies.
Requirements
Education and Experience
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Education, or a related field.
Previous experience in marketing, communications, or content creation (school or education experience preferred but not required).
Experience managing social media, digital content, or brand communications.
Familiarity with enrollment-driven or community-based organizations is a plus.
Experience working in multicultural or bilingual environments is an asset.
Skills and Competencies
Strong written and verbal communication skills (English required; Spanish strongly preferred or required depending on the school).
Ability to create clear, compelling, and accurate content for multiple audiences.
Basic graphic design and visual storytelling skills (e.g., Canva or similar tools).
Understanding of digital marketing platforms (social media, email, website content).
Strong organizational and project-management skills.
Ability to manage multiple priorities and deadlines independently.
Personal Attributes
Highly organized, proactive, and self-directed.
Strong sense of ownership and accountability; comfortable building systems from scratch.
Excellent judgment, discretion, and professionalism.
Creative yet structured, with attention to detail and deadlines.
Collaborative and open to feedback from school leadership.
Strong alignment with the school’s mission, values, and academic focus.
About the Company
School Overview
The International American School of Cancun, Mexico, is a private, non-profit, non-sectarian, co-educational institution offering a bilingual, bicultural education for students from preschool through high school. The school was founded in 1990 and is dedicated to an American style education, high academic standards and the caring environment a small school can offer. The International American School of Cancun is accredited by Cognia (SACS/AdvanCED) and SAIS in the United States and by Mexico’s Ministry of Education (SEP) and the National Autonomous University of Mexico (UNAM).
Mission and Vision
The International American School of Cancun is a values-driven, multicultural community committed to bilingualism and academic excellence. IAS promotes an environment of meaningful learning experiences with strong emphasis on character development, emphasizing our six core values and graduate profile. Our Core Values are Responsibility, fairness, caring, trustworthiness, respect, and citizenship. Our Profile of a Graduate emphasizes the development of active, community-centered, lifelong learners who are also values-driven student leaders who have a positive impact on the world around them.
Faculty
The International American School of Cancun maintains a highly trained professional staff, composed of teachers from the U.S., Mexico, England, and Canada. Thirty-three percent of the teachers hold a graduate degree. These teachers support the efforts of the school community to provide an American model of education in a bilingual, bicultural setting. The school enjoys a blend of staff members who are permanent residents of Cancun and others with shorter time commitments, as well as diversity in age and experience. This is yet another aspect that helps create a professional atmosphere where ideas are exchanged freely and challenges and goals are addressed in many different and unique ways.